Cookie Policy
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your browser, remember preferences, and gather information about how you use the site. Similar technologies such as pixel tags, web beacons, and local storage may also be used and are collectively referred to as “cookies” in this policy.
2. How We Use Cookies
Unbound Collective uses cookies on unbndcollective.com for the following purposes:
- Ensuring the site functions correctly and securely
- Understanding how visitors interact with our content
- Measuring the effectiveness of our advertising campaigns on Google and Meta
- Retargeting visitors with relevant advertising on third-party platforms
- Improving our website and user experience over time
3. Types of Cookies We Use
| Cookie / Tool | Category | Purpose | Duration |
|---|---|---|---|
| WordPress session cookies | Essential | Enables site functionality and navigation | Session |
| Security tokens | Essential | CSRF protection and form security | Session |
| Google Analytics (_ga, _gid) | Analytics | Tracks website visits, sessions, and user behaviour anonymously | Up to 2 years |
| Google Tag Manager | Analytics | Manages and deploys tracking scripts | Persistent |
| Google Ads (GCLID, _gcl_aw) | Marketing | Tracks ad clicks and conversions from Google Ads campaigns | 90 days |
| Meta Pixel (_fbp, _fbc) | Marketing | Measures conversions from Meta ads; enables retargeting on Facebook & Instagram | Up to 90 days |
| Google Remarketing | Marketing | Enables display retargeting via Google Display Network | 30 days |
| Preference cookies | Functional | Remembers language, layout preferences | 1 year |
4. Essential vs. Non-Essential Cookies
Essential cookies are strictly necessary for the Site to function. They do not require your consent and cannot be disabled without breaking core functionality.
Non-essential cookies (analytics, marketing, functional) are only placed on your device with your consent, where required by applicable law (e.g., in the EEA, UK, and other jurisdictions with similar requirements). You can withdraw consent at any time by adjusting your preferences below or via your browser settings.
5. Third-Party Cookies
Some cookies are set by third-party services such as Google and Meta. These companies have their own privacy and cookie policies. We do not control the cookies set by these platforms, and you should review their respective policies for full details.
6. Managing Your Cookie Preferences
You have several options for controlling cookies:
- Browser settings: Most browsers allow you to view, block, or delete cookies via your settings. Note that blocking all cookies may affect site functionality.
- Google Ads opt-out: adssettings.google.com
- Meta Ads opt-out: facebook.com/ads/preferences
- Industry opt-out tools: aboutads.info (US) | youronlinechoices.com (EU)
- Your Privacy Choices (US): California residents may use the above tools to opt out of targeted advertising under the CCPA.
7. Cookie Consent
Where required by law, we display a cookie consent banner when you first visit the Site. By clicking “Accept All,” you consent to the use of all cookies described in this policy. You may select specific categories or reject non-essential cookies.
If you are located in a jurisdiction that requires explicit consent for marketing and analytics cookies (such as the EEA or UK), only essential cookies will be active until you provide your consent.
8. Do Not Track
Some browsers transmit a “Do Not Track” signal. Our Site does not currently respond to these signals in a standardised way. However, you can manage your tracking preferences using the tools described above.
9. Updates to This Policy
We may update this Cookie Policy as our use of cookies changes or as legal requirements evolve. The latest version will always be available on this page.
10. Contact
Contact us at contact@unbndcollective.com and we’ll be happy to help.